Engaging consumers through social media is important for both car companies and local dealerships.
What is social media?
Social media is digital networking. It’s done online, either on computers, phones or tablets. It’s quick, it’s short, and it’s targeted. Twitter, Facebook, Four Square, Pinterest, Google+, Yelp are the first that come to mind. Using social networking allows you to interact with customers before they come in to your dealership.
Why is social media important?
Most buyers (90%) use social sites and search engines to research car buying decisions. They also use social sites to complain about issues; and to let others know what they like and don't like.